Smash & Grab by Honest - Brand Identity

Smash & Grab was created as a high-energy extension of Honest Burgers, built for speed, convenience, and life on the go. The identity contrasts the core brand through bolder typography, punchier colour, and expressive graphic elements, while still retaining recognisable Honest cues. This deliberate shift in visual language signals a faster, more immediate experience - Honest, reworked for grab-and-go.